Privacy Policy

Last Updated:

CTR Calculator ("we", "our", or "us") operates the website ctr-calculator.com. This Privacy Policy describes how we collect, use, and protect your information when you use our website and tools.

Information We Collect

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage:

Usage Data: Pages visited, time spent on pages, click patterns, and feature usage
Device Information: Browser type, operating system, screen resolution, and language preference
Network Information: IP address (anonymized), referring URL, and general geographic location

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Ensure basic functionality of our tools
Remember your preferences (e.g., dark mode setting)
Analyze site traffic and usage patterns
Serve relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect some features of our website.

How We Use Your Information

We use the collected information to:

Provide and maintain our free CTR calculation tools
Improve user experience and website performance
Analyze usage patterns to enhance our services
Display relevant advertisements to support our free services
Ensure website security and prevent abuse
Comply with legal obligations

Third-Party Services

We use the following third-party services that may collect information:

Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects information such as:

Pages you visit and time spent on each page
Your general geographic location
Device and browser information

Learn more about Google's privacy practices

We display advertisements through Google AdSense to support our free services. Google AdSense may:

Use cookies to serve personalized ads based on your browsing history
Collect information about your interactions with ads

Learn more about how Google uses data

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website through heatmaps and session recordings. Clarity collects:

Click patterns and mouse movements
Scroll behavior
Page interaction data

Learn more about Microsoft Clarity

Data Storage and Security

Local Processing: Your calculation inputs (clicks, impressions, etc.) are processed entirely in your browser. We do not transmit or store your specific calculation data on our servers.

Security Measures: We implement appropriate technical and organizational measures to protect against unauthorized access, alteration, or destruction of data.

Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate personal data
Right to Erasure: Request deletion of your personal data ("right to be forgotten")
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Request your data in a portable format
Right to Object: Object to processing of your personal data
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent for processing

To exercise these rights, please contact us using the information below.

For California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

Right to Know: Request disclosure of the categories and specific pieces of personal information we collect
Right to Delete: Request deletion of personal information we have collected
Right to Opt-Out: Opt-out of the "sale" of personal information (we do not sell personal information)
Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights