About CTR Calculator

Our Mission

We believe that understanding your marketing performance should be simple, free, and accessible to everyone. CTR Calculator was created to help marketers, business owners, and digital professionals make data-driven decisions without complicated spreadsheets or expensive tools.

What We Do

CTR Calculator provides free, accurate tools for calculating click-through rates across different marketing channels. Whether you're running Google Ads, email campaigns, social media ads, or analyzing organic search performance, our calculators help you understand what your numbers really mean.

Our tools include:

• CTR Calculator - Calculate click-through rates for any marketing channel
• Email CTR Calculator - Specialized calculator for email marketing with CTOR (Click-to-Open Rate)
• Industry Benchmarks - Compare your performance against industry standards
• Educational Guides - Learn what good CTR looks like and how to improve it

Why We Built This

We noticed that many marketers struggle to interpret their CTR data. Is 2% good? Should you aim for 5%? What's the difference between CTR and CTOR? These questions deserve clear, accurate answers—not guesswork.

Our tools are built on industry benchmarks from trusted sources like WordStream, Mailchimp, and Campaign Monitor. We combine accurate calculations with educational content to help you not just calculate your CTR, but understand what it means for your business.

Our Commitment

• Free Forever - No hidden fees, no premium tiers, no login required
• Accurate - Based on industry standards and best practices
• Transparent - We clearly explain how calculations work and what data we collect
• User-Focused - Built for marketers, by people who understand marketing
• Privacy-First - Your data stays on your device. We don't store or sell your information

Questions?

Have feedback, found a bug, or want to suggest a new feature? We'd love to hear from you. Email us at contact@ctr-calculator.com anytime.