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Calculate click-through rate for Google Ads, Facebook Ads, and display campaigns. Get instant results with industry benchmarks.
Calculate email click-through rate, open rate, and CTOR for email marketing campaigns. Compare with industry standards.
Calculate video click-through rate and optimize thumbnails for better performance. Improve your YouTube strategy.
Calculate organic search CTR from Google Search Console and improve SEO performance. Optimize titles and descriptions.
Calculate cost per click and optimize your advertising budget. Track campaign costs and improve ROI.
Calculate cost per mille (thousand impressions) for display advertising. Plan your media buying strategy.
Need more tools? We also offer ROAS, Conversion Rate, and CPA calculators.
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Quick answers to common questions about CTR calculators and click-through rates.
CTR (Click-Through Rate) measures the percentage of people who click your ad or link after seeing it. It's a key metric for evaluating ad performance and user engagement. A higher CTR indicates that your content resonates with your audience and can lead to better campaign results and lower costs.
CTR = (Clicks / Impressions) × 100. For example, if your ad received 500 clicks and 10,000 impressions, your CTR is 5%. Our calculators handle this automatically - just input your numbers and get instant results.
A good CTR depends on your platform and industry. Google Search Ads average 3-5%, Display Ads 0.5-1%, Email Marketing 2-5%, and YouTube videos 4-8%. Use our benchmarks tool to compare your performance with industry standards.
Use the CTR Calculator for general ads (Google, Facebook), Email CTR Calculator for email campaigns, YouTube CTR Calculator for video content, and Organic CTR Calculator for SEO and search results. Each tool is optimized for its specific platform.
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